Scale Your Commercial Solar Business Beyond Referrals
Strategic lead generation for established commercial & industrial solar companies. You've proven yourself — now it's time to build a pipeline that matches your ambition.
The Challenge
You've Hit a Ceiling
You've already proven yourself in the commercial solar market. You've delivered successful projects, built a reputation, and grown through referrals and relationships.
But referrals are unpredictable. Your pipeline fluctuates. You know there are major enterprise opportunities in your market, but you don't have a systematic way to reach decision-makers at the organisations you want to work with.
The companies dominating commercial solar aren't just better at delivery — they've mastered predictable lead generation. They've built systems that consistently put them in front of the right prospects at the right time.
I provide done-for-you, account-based marketing that gets you to the top table with decision-makers at the commercial and industrial organisations you want to work with.
Sound Familiar?
Unpredictable referrals
Your pipeline ebbs and flows with no reliable source of new enterprise opportunities.
Can't reach decision-makers
You're stuck talking to the wrong people — those without strategic authority or budget.
No systematic outreach
You lack a repeatable process to consistently get in front of the right prospects.
Why Work With Me
Deep Industry Knowledge That Can't Be Faked
Most marketing agencies don't understand your world. They don't know the difference between a PPA and a lease structure. They can't speak credibly about inverter technology or demand charges. They've never navigated the complexities of a commercial solar sale.
I'm different.
With over 7 years specialising in commercial solar marketing, I understand your industry from the inside out. But my expertise goes deeper than marketing — I'm an aircraft electrician by trade, having worked for Bombardier and Rolls Royce. I understand electrical systems at a fundamental level. I know how commercial and industrial facilities operate. I speak the language of your prospects.
This technical foundation, combined with my experience in project management and team leadership on the shop floor, means I approach marketing with the same process-driven rigour you apply to your installations.
When you work with me, you're not getting generic B2B marketing advice. You're getting campaigns built specifically for the commercial solar industry, executed on your behalf.
7+ Years
Commercial solar marketing expertise
Bombardier & Rolls Royce
Aircraft electrical systems background
Case Study
From £1M to £7M: How Energy Gain UK Broke Through
When Paul Meaden, UK Commercial Manager at Energy Gain UK, first reached out, his company was stuck in a familiar trap.
Energy Gain had been in business since 2008 and completed over 2,500 installations. They'd successfully transitioned from domestic solar to small commercial projects. But Paul knew the real opportunity was in large-scale commercial — systems of 150kW and above.
The problem? They couldn't get through to the right people.
"A lot of people get emails about solar, messages about cost reductions. We'd run our own email campaigns, tried LinkedIn ads — none of which had any significant success rate."— Paul Meaden, UK Commercial Manager, Energy Gain UK
They'd even hired three different lead generation companies. All three delivered roughly the same number of appointments — but there was a critical difference. The other companies got appointments for appointment's sake: low-level people with no strategic objectives, just having a chat because someone had rung them.
2,500+
Installations Completed
Before engaging strategic lead generation
2008
In Business Since
Established reputation, but pipeline was stalling
3
Failed Agencies
Previous lead gen companies all underdelivered
150kW+
Target Project Size
Large-scale commercial was the real opportunity
The Transformation
Getting to the Top Table
When we started working together, everything changed. Targeted, account-based email campaigns reached board-level decision-makers — the people who actually had strategic objectives around sustainability and cost reduction.
"What it did for me personally was got me to the top table. No more trying to push water uphill. I was able to use my knowledge, my expertise, my experience to actually talk to the relevant people within the business — those that actually could make decisions."— Paul Meaden, Energy Gain UK
~400kW
Average system size achieved
Up to 6MW
Largest projects secured
£1M → £5.5M
Revenue growth achieved
£7M
Projected revenue target
But the impact went beyond just the leads provided. "It taught us about where we needed to pitch ourselves," Paul explained. "We were able to change how we portrayed ourselves, how we spoke, how we changed our profile to talk more about what bigger companies wanted to hear rather than what we thought they wanted to hear. Even today, there is still that thought process within the company about how we do things."
"Don't hesitate. Just do it."— Paul Meaden, on recommending this service
Hear It Directly From Paul Meaden
Don't just take my word for it. Watch Paul explain the transformation in his own words:
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The Process
Done-For-You Account-Based Marketing
You don't have time to become a marketing expert. You need to focus on what you do best — delivering exceptional commercial solar projects. That's why I handle the entire lead generation process for you.
1
Define Your Ideal Customer Profile
We identify exactly who you want to work with — specific industries, company sizes, energy profiles, and decision-maker types that represent your highest-value opportunities.
2
Build Targeted Prospect Lists
I research and create precise lists of accounts that match your ideal profile. These aren't mass databases — they're carefully curated targets where you have genuine value to offer.
3
Craft Highly Personalised Outreach
I write emails that get responses. Not generic templates, but personalised messages that demonstrate understanding of your prospect's business, challenges, and opportunities. There's a real science to this.
4
Execute and Optimise Campaigns
I manage the entire campaign execution, monitor performance, and continuously refine the approach based on real data. Your job? Show up to qualified appointments with decision-makers.
Most clients start seeing qualified appointments within the first month.
This Isn't For Everyone
I'm selective about who I work with because success requires the right foundation.
✗ This isn't for you if:
You're just starting out in commercial solar
You're still primarily focused on residential or small commercial projects
You're not ready to have conversations with board-level decision-makers
You're looking for quick wins rather than building a sustainable pipeline
You don't have the capacity to handle new enterprise-level opportunities
✓ This is for you if:
You're an established commercial solar company ready to scale
You've proven you can deliver on large projects (150kW+)
You're serious about moving beyond referral dependency
You want to get in front of the right people at the right level
You're committed to building a market-leading business
My Story
From the Shop Floor to Solar Growth Strategist
I didn't start in marketing. I started with my hands in electrical systems.
As an aircraft electrician for companies like Bombardier and Rolls Royce, I worked on some of the most complex electrical systems in the world. I progressed from the shop floor to project management, then to leading teams in high-pressure manufacturing environments.
But despite the prestige and stability, something was missing. I wasn't living up to my full potential. I wanted to make a bigger impact.
When a friend told me about the commercial solar industry — specifically how few people were successfully marketing on the commercial side — something clicked. It felt like fate. Here was an industry that desperately needed the skills I'd spent years developing: deep electrical systems knowledge, process-driven thinking, and the ability to lead teams through complex challenges.
I fell into commercial solar almost by accident, but I stayed because of how perfectly it aligned with everything I'd built my career on.
Now, I bring that same relentless, process-driven approach to every client I work with. I'm transparent about what works and what doesn't. I don't chase vanity metrics — I focus on results that matter.
Electrical Expertise
Aircraft-grade electrical systems knowledge applied to commercial solar marketing
Process-Driven
The same rigour used on the shop floor, applied to every campaign I run
Results-Focused
Qualified appointments, closed deals, and sustainable growth — not vanity metrics
My goal isn't just to help you generate more leads. It's to help you become a market leader and build a business valuable enough to exit on your terms.
Take the Next Step
Ready to Build a Predictable Enterprise Pipeline?
If you're an established commercial or industrial solar company ready to move beyond referrals and start getting in front of board-level decision-makers systematically, let's talk.
This isn't for everyone. I work with companies that are serious about growth, have the capacity to handle enterprise opportunities, and are ready to compete at the highest level.
But if that's you — if you're ready to take control of your pipeline and scale your business strategically — then a conversation could be the turning point you've been looking for.
In this call, we'll discuss:
1
Your current lead generation challenges and growth goals
2
The types of enterprise accounts you want to target
3
Whether my done-for-you approach is the right fit for your business
4
What a partnership could look like
Book a Commercial Solar Growth Call
No pressure. No generic pitch. Just a transparent conversation about whether we're a good fit to work together.
Most clients see qualified appointments within their first month of working together.